Pureflow Brand Guidelines
A concise visual style guide for consistent use of the Pureflow Foods identity across web and print.
Logo
Master files are provided as SVG (vector, Illustrator-editable) with PNG, JPG, and PDF exports. Variants: primary full-color, monochrome, and dark/light background lockups. Favicon and app/social icons are included. (True Adobe .AI/.EPS binaries are substituted by editable SVG masters.)
Color Palette
Plum (Primary)
HEX #5B2A4E
RGB 91, 42, 78
CMYK 0, 54, 14, 64
Plum Dark
HEX #3E1B36
RGB 62, 27, 54
CMYK 0, 56, 13, 76
Cream (Background)
HEX #FBF3E9
RGB 251, 243, 233
CMYK 0, 3, 7, 2
Mint (Accent)
HEX #3FB79A
RGB 63, 183, 154
CMYK 66, 0, 16, 28
Ink (Text)
HEX #241019
RGB 36, 16, 25
CMYK 0, 56, 31, 86
Typography
Headings — Serif
Used for titles and headings. A refined serif conveys a premium, established feel.
Body — Clean Sans-serif
Used for body copy and UI. Optimized for readability across devices.